JIKAN UME The Everlasting Beauty

BE ENDURANCE AS UME

Beautiful yet powerful, flower signifies love and female mystique. It is a timeline metaphor for human existence. UME, plum blossom came to symbolize perseverance and hope, as well as beauty, purity, and the transitoriness of life. We apply the plum blossom design to JIKAN watch as an act of women empowerment, to embrace endurance among women around the world. Girls, you're as amazing as the everlasting ume!